Expect to win.
"ECONOMIC THEORY DID THE WRONG THING by imagining human beings as money-making robots. If economics is to be useful to the world, it must start by acknowledging that human beings are also interested in helping other people." - Muhammad Yunus, recipient of the 2006 Nobel Peace Prize, is the founder of the Grameen Bank.
So true, and so well said. It is not only applicable to economic theory but everything else I can think of. We have devised every system around money, companies, countries, schools - everything has a gross value computed in money. Is it what we are, off course not. It is not what defines human and everything that we have. There is no dollar value to the pure joy of helping others succeed in their dreams, and the support need not be financial.
Even if you say, "I believe in you", it goes a long long way.